Marketing

Bringing back email Marketing from the Dead…

Posted by on November 22, 2010 at 7:18 pm

A few weeks back I wrote a post, “Time to Euthanize email Marketing” where I basically said it is time to pull the plug on email marketing. I called it a fosil, archaic, annoying, and spam in most applications. With that said there are a few that do it well and actually put out some good content and done right and in moderation it can be a good marketing tool.

Should Every Business Be on Twitter? Nope, Twitter isn’t for everyone…

Posted by on November 14, 2010 at 7:16 pm

A frequent question I get is “do I need to be on Twitter for my business?” A few years ago many businesses either didn’t care about Twitter or figured it would never be relevant to business. Both opinions turned out to be wrong and short sighted. Now that Twitter and social media is officially cool in big business, every business wants to be on Twitter. But is Twitter for “every” business?

Time to Euthanize email Marketing

Posted by on October 31, 2010 at 9:26 am

Web 2.0 has around for been for some time now & social media & networks, inbound marketing are replacing outbound marketing like email newsletters. Email marketing is old school interruption marketing no matter how you dress it up and this makes it Web 1.0 end of story. It is a dinosaur in Internet terms.