Should Every Business Be on Twitter? Nope, Twitter isn’t for everyone…

Posted by on November 14, 2010 at 7:16 pm

A frequent question I get is “do I need to be on Twitter for my business?” A few years ago many businesses either didn’t care about Twitter or figured it would never be relevant to business. Both opinions turned out to be wrong and short sighted. Now that Twitter and social media is officially cool in big business, every business wants to be on Twitter. But is Twitter for “every” business?

Is Social Media a good Predictor of Elections, not necessarily

Posted by on November 3, 2010 at 8:49 pm

There was an interesting post today by US Politics on Facebook (see below) about how Facebook fan counts were good predictors of 4 out of 5 Senate races and 3 out of 4 House races.  Intuitively this makes sense, but I wondered how it held up in some of the really close and heated races. […]

Time to Euthanize email Marketing

Posted by on October 31, 2010 at 9:26 am

Web 2.0 has around for been for some time now & social media & networks, inbound marketing are replacing outbound marketing like email newsletters. Email marketing is old school interruption marketing no matter how you dress it up and this makes it Web 1.0 end of story. It is a dinosaur in Internet terms.

Social Media Jargon & Strategy Babble, a lot like Psycho Babble with a Geeky Twist

Posted by on October 24, 2010 at 2:11 pm

Social media babble has been bugging me for a while now.  Suddenly everyone is a expert in social media and what I find really amusing is that the same babble is being repeated over and over again like it is somehow a mind blowing revelation!  I feel like I am stuck in a Scott Adams Dilbert […]

Blogging at #SMX at the Google Booth!

Posted by on October 5, 2010 at 1:13 pm

I am writing this blog from the Google both at SMX East. They have computers with open internet access. Exciting to be here, there are tons of companies with very different opinions on SEO. The overall theme though, is relevancy. What I have noticed from all the SEO companies at this conference is that more […]

Importance of Search Engine Friendly URL’s

Posted by on September 30, 2010 at 4:45 pm

No matter what anyone tells you, Search Engine Friendly URL’s are THE standard.  If you come across an SEO company that does not practice or recommend this then they don’t know jack about SEO.  Likewise if your website does or blog does not follow this practice then you are hurting your search rankings.  The URL […]

Deciding Who to Follow and NOT Follow on Twitter

Posted by on September 30, 2010 at 8:35 am

A question I get a lot is who do you follow and follow back and how to you decide who to follow?  I’ve followed several discussions on LinkedIn groups about this and there seems to be two general camps on this topic.  One is follow anyone that follows you back and the other is only […]

Twitter Grader, a fun Tool to See How You Rank and Rate

Posted by on September 29, 2010 at 8:31 am

Have you ever wondered how you rank and rate on Twitter?  Well maybe not, but admit it, now you’re curious. The guys at Hubspot, probably Darmesh, came up with Twitter Grader and it is a very cool tool to see how you rank and where you stand in the Twitterverse.  A sample of mine is […]

My Favorite Twitter Tools for Managing Followers

Posted by on September 28, 2010 at 8:16 am

I love Twitter and perhaps one of the things I love most is the open interface Twitter has maintained with third party developers and websites.  There are dozens of really creative websites and tools out there that really enhance the Twitter experience and make using Twitter infinitely easier. One of the most time consuming tasks […]

Whats Important: Being Helpful – SMO Online and Offline

Posted by on September 26, 2010 at 3:05 pm

An important trait in any situation that has to do with dealing with other people and attracting the world to you is being helpful. This doesn’t just mean I over performed at my job where I get payed X, it means to generally be helpful to those around you. You possess skills and knowledge that many around you don’t. […]