Author Archive

Bringing back email Marketing from the Dead…

November 22, 2010

A few weeks back I wrote a post, “Time to Euthanize email Marketing” where I basically said it is time to pull the plug on email marketing. I called it a fosil, archaic, annoying, and spam in most applications. With that said there are a few that do it well and actually put out some good content and done right and in moderation it can be a good marketing tool.

Posted in email marketing, Marketing No Comments »

Should Every Business Be on Twitter? Nope, Twitter isn’t for everyone…

November 14, 2010

A frequent question I get is “do I need to be on Twitter for my business?” A few years ago many businesses either didn’t care about Twitter or figured it would never be relevant to business. Both opinions turned out to be wrong and short sighted. Now that Twitter and social media is officially cool in big business, every business wants to be on Twitter. But is Twitter for “every” business?

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Posted in Marketing, Social Media, Twitter 1 Comment »

Is Social Media a good Predictor of Elections, not necessarily

November 3, 2010

There was an interesting post today by US Politics on Facebook (see below) about how Facebook fan counts were good predictors of 4 out of 5 Senate races and 3 out of 4 House races.  Intuitively this makes sense, but I wondered how it held up in some of the really close and heated races. [...]

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Posted in Facebook, SMO, Social Media, Twitter 1 Comment »

Time to Euthanize email Marketing

October 31, 2010

Web 2.0 has around for been for some time now & social media & networks, inbound marketing are replacing outbound marketing like email newsletters. Email marketing is old school interruption marketing no matter how you dress it up and this makes it Web 1.0 end of story. It is a dinosaur in Internet terms.

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Posted in Blog, Marketing, SMO, Social Media 13 Comments »

Social Media Jargon & Strategy Babble, a lot like Psycho Babble with a Geeky Twist

October 24, 2010

Social media babble has been bugging me for a while now.  Suddenly everyone is a expert in social media and what I find really amusing is that the same babble is being repeated over and over again like it is somehow a mind blowing revelation!  I feel like I am stuck in a Scott Adams Dilbert [...]

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Posted in Blog, Branding, SEO, SMO, Social Media 3 Comments »

Deciding Who to Follow and NOT Follow on Twitter

September 30, 2010

A question I get a lot is who do you follow and follow back and how to you decide who to follow?  I’ve followed several discussions on LinkedIn groups about this and there seems to be two general camps on this topic.  One is follow anyone that follows you back and the other is only [...]

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Posted in SMO, Social Media, Twitter 1 Comment »

Twitter Grader, a fun Tool to See How You Rank and Rate

September 29, 2010

Have you ever wondered how you rank and rate on Twitter?  Well maybe not, but admit it, now you’re curious. The guys at Hubspot, probably Darmesh, came up with Twitter Grader and it is a very cool tool to see how you rank and where you stand in the Twitterverse.  A sample of mine is [...]

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Posted in SMO, Social Media, Twitter No Comments »

My Favorite Twitter Tools for Managing Followers

September 28, 2010

I love Twitter and perhaps one of the things I love most is the open interface Twitter has maintained with third party developers and websites.  There are dozens of really creative websites and tools out there that really enhance the Twitter experience and make using Twitter infinitely easier. One of the most time consuming tasks [...]

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Posted in Blog, Social Media, Twitter No Comments »

How to Spot a Twitter Spammer in Seconds…

September 22, 2010

While I was going through my list of Twitter Followers and deciding who to follow back (yes I really do that and don’t use a bot to do it automatically) I saw some a few followers that literally caught my eye.  A few of days ago there were 6 absolutely gorgeous women following me, all of them [...]

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Posted in Twitter 4 Comments »

The SEO & SMO Benefits of Blogging without Blogging

September 20, 2010

How do you get the SEO and SMO benefits of blogging (getting found and noticed) without writting a Blog?  Easy.  Post comments on other peoples Blogs!  In fact, I see a lot of reasons why posting comments can be more effective than writing your own blog for many people?  Here’s why…

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Posted in Blog, Branding, Business, Personal, SEO, SMO 2 Comments »